Your business has grown, but something hasn't kept up.
Maybe it's clarity about your business. The decisions feel heavier, the path forward less obvious, and you're not sure what deserves your attention first. Maybe it's your infrastructure. Your website is outdated, invisible on Google, or just not supporting the work you're actually doing anymore.
If you're feeling stuck between where you were and where you're headed, you're not imagining it.
I help established small business owners in Baltimore and around the globe navigate business transitions with grounded, one-to-one guidance and build the systems that support you.. whether that's website redesign, local SEO, or simply clarity about what comes next.
This is holistic, human-first work that sees the whole picture.


For more than 10 years, I've worked with thoughtful, service-based businesses navigating transitions.. whether that's burnout, growth, clarity, or simply feeling stuck. I'm your sounding board, your confidante, the person who helps you untangle the emotional and strategic side of running a business. And when you need it, I also bring the technical skills to build what supports you: websites with clean structure and local SEO, systems that actually work, tools that make sense.
No jargon. No overwhelm. Just someone who gets it and knows the way through.
You're not a beginner. You've built something real.
You're just tired. Tired of second-guessing your decisions. Tired of your website not reflecting who you are now. Tired of feeling like you're the only one holding all the pieces together with no one to talk to about the weight of it.
Most of the small business owners I work with are experienced, capable, and quietly overwhelmed. They've reached a stage where the business needs something different, but they're not sure what that is yet. And often, their website is just one symptom of a bigger shift that's trying to happen.
This stage usually looks like:
You don't need someone to fix you or push you faster.
You need a thoughtful guide who understands that business clarity and a working website are both part of the same foundation.
Whether you're based in Baltimore or working from elsewhere, I look at the whole picture. That means your business clarity, your capacity, and the systems that support your work. Sometimes that's strategic guidance, sometimes it's your website, often it's both.
If your website feels outdated or invisible on Google, I'll help you redesign it with thoughtful structure and local SEO.
Not just a prettier site. A foundation that actually supports the business you're running now and helps the right people find you.
If AI feels intimidating or overwhelming, I'll show you how to use it in ways that feel intuitive and aligned with how you work.
Confidence without pressure. Tools without shame. Just practical guidance that makes new technology feel less scary and more useful.
When your business feels heavier than it used to, this is a place to slow down and think clearly.
I offer grounded, one-to-one guidance to help you untangle decisions, navigate transitions, and move forward with confidence instead of burnout.
Not sure what kind of support fits where you are right now?
You can explore options or get quick, honest answers before reaching out.
I believe in clear websites, honest SEO, and systems that support real people running real businesses.
When we work together, we:
You don't need to figure everything out on your own or become a tech expert overnight.
You just need someone who sees where you are, understands what you're building, and knows how to help you get there.
Somewhere along the way, my clients started calling me their tech fairy godmother. It stuck because it describes the work better than any formal title ever could.
I step into your business where you are, listen to what you want to build, and help you turn your vision into systems and a website that actually support your day-to-day work.
That usually looks like:
I’m here to help you move forward with clarity, confidence, and a plan that feels aligned with your business and your life.
These are the quick, honest answers people want before they even book a call.
Clear. Human. No jargon. No pressure.
Yes. I work remotely with clients across the U.S. and beyond.
I’m based in Baltimore, but my work is designed to support thoughtful small businesses wherever you’re located. For select projects, I also travel for onsite strategy, coaching, or hands-on work when it makes sense.
Yes. Some clients take the keys and move forward independently. Others continue with monthly or quarterly support for updates, SEO guidance, or ongoing strategy.
You choose the level of support that fits your business and your season, whether that’s a one-time project or having me in your corner long-term.
This keeps warmth without repeating the fairy godmother phrase again.
I work differently than large agencies by design.
I don’t rush, use templates, or hand projects off to junior teams. My work is hands-on, thoughtful, and grounded in real-life small business needs.
If you’re looking for something fast or generic, an agency may be a better fit. If you want a website and strategy built with care, clarity, and long-term support in mind, that’s where I come in.
You don’t have to know. Most people don’t.
Tell me what feels heavy, unclear, or stuck, and I’ll help you figure out the right starting point.
We begin where you are, not where you think you should be.

Whether you're stuck on what comes next, exhausted by your website, or just need someone to talk to who understands both the business and the tech side of things - I'm here.
Tell me what's not working. Together, we'll look at the whole picture and build a plan that feels clear, doable, and aligned with where you actually are.
Choose what fits your season:
If your business has outgrown where it started or if you just need a steady voice to help you make sense of what's next. Let's start a conversation.