Human-first strategy starts with a human.

I grew up with this tech—literally.

I’m part of that micro-generation of elder millennials who came of age alongside the internet. I’ve watched the evolution—from HTML blogs and MySpace gradients to SEO algorithms and AI tools—in real time. That means I understand both the back end and the big picture.

Before the next generation was even ordering toys on Amazon, I was learning to layer digital strategy the same way I layered flavors in a busy kitchen: with intention, structure, and flow.

The winding road that got me here.

I’ve worked nearly every role inside a small business—on the floor, behind the counter, under the owner, beside the tech team. I’ve answered support tickets, guided non-tech folks through confusing software, and helped people get unstuck when the tools felt like too much.

I also spent over a decade in professional kitchens, where multitasking wasn’t a skill—it was survival. That’s where I learned balance, timing, and how to build systems that don’t just look good, but work—start to finish, under pressure..

Because most of my clients are perfectly capable. They’re just tired of Googling how to connect 19 platforms or decode the latest algorithm. They’re smart, skilled, and often holding down multiple roles in their business. They don’t need a TikTok funnel.

They need a trusted partner—someone who can meet them where they are and guide them through the rest.

That’s where I come in.

I’m not here to overwhelm you with jargon. I’m here to build the systems you wish existed—and make sure you feel good using them.

Why that Matters

Behind the Curtain

When I’m not helping businesses get seen, I’m tending to the kind of life that keeps me grounded, creative, and clear.

That usually looks like:

• Cooking big meals and filling the fridge with leftovers in mason jars
• Rearranging my room for the fourth time this season
• Whispering encouragement to new leaves while I water the plants
• Letting a breeze remind me to pause after hours of design tweaks
• Telling my black cat to please stop walking across the keyboard during site edits
• Putting crystals out under the full moon
• Vibing to an Enya dubstep remix while reorganizing client folders
• Toggling between five creative projects at once—and loving every single one

This is the pace I build from.
Real, intentional, a little messy, and always alive.

Human-first strategy, made for real life.

What I offer isn’t cookie-cutter—it’s custom, intentional, and rooted in lived experience—mine and yours. Whether we’re building a website, refining your local SEO, or designing a custom AI assistant that actually saves you time, every system I create is built to support:

clarity
ease
momentum
and real-world sustainability

If that’s what you’ve been looking for, you’re in the right place.